Let's make festivals go flyerless.
Last year the Ed Fringe highlighted, in 2018 there were over 3500 shows. Most companies order on average for the festival 10,000 flyers, to hand out to promote their shows. Combined, that works out at 546 trees. Just for the Edinburgh Fringe. Now think of all the festivals around the world and not just the arts.
All The Pigs are leading the way to change this.
Not only have we printed our show on jumpers, but we have also created a QR code you can scan with your phone’s camera and instantly a link will appear sending you to our shows booking and information page for Assembly at the Edinburgh Fringe Festival. This saves paper, waste, trees, is environmentally friendly and sustainable. It also cost the same amount spent to buy 10,000 flyers.
It's a revolution in promoting. It encourages interaction by engaging potential audience members in conversation. This flyer works on most social media platforms as well. All The Pigs are the first Theatre Company to champion this idea, for others to follow and change the way we think about promoting shows at festivals around the world.
Look at the Glastonbury Festival 2019 with the ban on single-use plastic bottles. If theatre festivals were to turn around and say no flyering or recyclable paper only, it would make creatives become creative in changing their strategy and approaches to selling their show.
All The Pigs champion this idea, for others to follow and change the way we think about promoting shows at festivals around the world. We want to campaign and champion festivals to stop the use of flyers.
We can achieve this with any modern smartphone, hover your camera over and click on the link that comes up. Our show's details will come up on your phone. No waste, no hassle, no problems.